Developing strategy behind every experience.

I drive R&D and product management in ways that align with organizational goals to optimize usability, promote adoption, and drive growth.

20+ years of digital product design.

I'm an expert in experience (UX) strategy.

I lead teams to identify and execute on opportunities for UX/UI innovation utilizing data driven frameworks for market research, user research, and product development.

I build products and manage the processes, helping you to identify expansion opportunities for your products to make your next moves successful. Together we make the best decisions through strategic analysis, research & data, and determine exactly how you should engage your users. I'm your digital advisor helping to make your next decision the right one.

My expertise:

  • Analyze business opportunities
  • Deep dive into assessing problems
  • Build the approach to a solution
  • Align to business strategies
  • Validate audience needs
  • Establish success metrics
  • Create content structures
  • Build data migration plans
  • Compose micro-copy
  • Test and validate ideas & concepts
  • ... and much more.

Project activity

NEW - July 2024

Finance tools for trucking.

This financial intelligence platform is being purpose-built to empower trucking companies say goodbye to juggling spreadsheets, quoting inaccurately, and having little insight into their financial forecasting.

IN DEVELOPMENT - June 2024

Augmenting a great customer experience.

With a customer base rooted in a traditional procurement process of PDFs and email chains, the client needed to create an environment that was easy to adopt and provide immediate value to win over their customers.

LAUNCHED - February 2024

Finding properties best suited to your unique needs.

An elevated narrative and powerful search experience that showcases property listings and content for 300+ shops across the Americas.

Companies I've helped accelerate

Design Insights